Originally, we set out to have a blog in this space. Yeah, we'll write about important stuff! Stuff like "We're sick and tired of people - particularly people who live and work in this community, by choice, as far as we know - expressing the opinion that bigger markets have better talent than the ROC." BS, by the way, Rochester is loaded with talent. Certainly the bigger cities have a higher quantity of talent, due to sheer numbers. But all too often people mistake a big market background and a certain attitude for talent. Truth is there are so many people in this town who would kill it in NYC or Chicago or Boston or SF, or have, or will. Anyway more on that another time.

Bottom line: Blogs require too much work for us. And there are too many of them. So we decided instead to track the day-to-day trappings of an elite, mobile, full service marketing squadron: The aW Mobile Unit. They're comin' atcha.

And maybe we'll write again about other stuff. But for now the Unit is our focus. Check it out.